The Sepoy Mutiny Of 1857 Essays (2643 words) -

The Sepoy Mutiny of 1857 As with any conflict or controversy there are always two sides to the debate, and the events in India during 1857 are certainly no exception. Given the situation in India during the nineteenth century it is hardly surprising that such a polarisation of opinion exists regarding the context of the rebellious events during that year. The British being in control of the subcontinent and their sense of superiority over their Indian subjects, would naturally seek to downplay any acts of rebellion. While the Indian subjects on the other hand would arguably wish to exaggerate and over emphasise the importance of these events, as a means of promoting the nationalist cause for self determination. The truth of the events themselves, does it lie towards the British account or the Indian pro nationalistic side, or could there be a certain amount of truth in both sides of the debate. Metcalf in his account cites three indisputable factors behind the outbreak of rebellion in 1857. Primarily he sees `accumulating grievances of the Sepoy Army of Bengal' as the most important factor. The reasons behind this `deterioration of morale' amongst the army lay with several reasons. Much of the Sepoy army was comprised of `Brahmins and other high caste Hindus' who assisted in promoting a `focus of sedition'. The `generally poor standard of British officers', plus the lack of improvement to the overall position of those men serving in the army also increased the level of tension. At this point it should be remembered that the `Bengal Army differed from those of Bengal and Madras', as the Bombay and Madras armies took no part in the rebellion of 1857. But the more pronounced military factor was the lack of British troops in the `Gangetic plain' meant that many areas were `virtually denuded of British troops'. These military grievances which although significant were not themselves enough to incite rebellion, as it took a perceived attack on the Sepoy religious institutions to trigger of the rebellion. The first of these perceived threats was that the British government was preparing to dismantle the caste system and `convert them forcibly to Christianity'. Although not based on fact the actions of some `pious British officers did nothing to dispel' the rumours to the contrary. Added to this British lethargy was the Brahmins who tended to be `peculiarly watchful for potential threats to their religion and caste'. Secondly, the introduction in 1857 of the `new Enfield rifle' with its distinct ammunition, which required the bullet to be `bitten before loading'. Rumours that the grease used on the bullets was either from the fat of cattle or pigs, which either proved `sacred to Hindus' or `pollution to Muslims', was interpreted as attacking at the core of the Hindu and Muslim religious beliefs. These rumours unlike those regarding the conversion to Christianity and dismantling of the caste system, did prove to have a factual basis, as the British government `withdrew the objectionable grease'. This belated action proved futile as the damage had already been done. However this only accounts for the military aspects of the uprising which display the version of events `accepted in official circles [as] basically army mutinies'. This version preferred by the British fails to acknowledge the level of `widespread unrest among the civilian population', who saw much of the British government's actions as amounting to interference and contempt for the `long established rules and customs'. Disraeli saw the causes of the uprising as not being the `conduct of men who were ... the exponents of general discontent' amongst the Bengal army. For Disraeli the root cause was the overall administration by the government, which he regarded as having `alienated or alarmed almost every influential class in the country'. Yet other British saw the overall social situation and government administration as having no effect in causing the uprising. For officials like Sir John Lawrence the `immediate cause of the revolt' was the concerns held by Sepoys over the new ammunition for the Enfield rifles. However, he sees this as just the trigger incident, with the root cause being the long term reduction in discipline in the army and the poor standard of officers in command. The British standpoint is to regard

project scope essays

project scope essays PROJECT SCOPE - CDL Entertainment, Inc. is a worldwide company with offices in the United States, Europe, Japan, and South America. The company engages in the development of audio and video special effects for the entertainment and advertising industry. Although the company is a rather large company consisting of approximately 1,000 employees, the offices are not networked causing a need to improve communication with one another. In todays technology world, this has become a major downfall for CDL to sustain a competitive edge in a very ruthless industry. The management at CDL needed to determine if networking all of their offices was a viable solution to the problem or if there were other alternatives to the problem. The problem CDL Entertainment faced was the company was incurring excess costs associated with the current computer systems located at each location and the current business processes used at each office. As the project team reviewed the current situation, it was determined each office had a loss of nearly 20% of its projected annual revenue due to poor turnaround time and missed client deadlines (this is discussed in more detail in the Current System Costs section beginning on page 14). As an example of this, one of CDLs customers, JPR Incorporated, decided to discontinue doing business with the company after more than a ten-year relationship. The reason for this was due to another missed deadline on January 13, 2002. This was the eighth deadline missed, after missing seven previous deadlines. The consequences of CDL Entertainment missing this deadline caused JPR Incorporated to lose a major contract with Time Warner. The problem occurred when CDL Enterprises was to provide necessa ry audio and visual equipment to JPR Incorporated to complete a major production shoot of an upcoming movie in production negotiations with Time Warner. CDL did not meet this deadline due to the equipment being held up in the shi...

International bussiness Assignment Example | Topics and Well Written Essays - 3000 words

International bussiness - Assignment Example Brazil has experienced massive socioeconomic transformation, and this can be dated back since the World War II. The country has seen growth from an economy that relied more on exportation of few primary products to the present day economy that is characterised by large and diversified industrial sector. The country has also transformed from a previously largely rural population to an increasingly urbanised state today. All these are clear illustrations that show the enormous strides that Brazil has taken towards its status among the fastest growing and emerging nations in the world. Brazil has an estimated population of about 200 million people which is a rapid growth from the 17.4 million in 1900. About 87 percent of the country’s population is urbanised compared to 30 percent in 1940. After going through several decades of industrialisation, Brazil presently produces more than 35 million tonnes of steel, 3 million vehicles, 66 million tonnes of corn and 60 million tonnes of cement among others annually. Other primary goods produced in the country include refrigerators and television sets. The country has a well-developed road network covering over 1.5 million kilometres well as a widespread supply of electricity (TWB 2014). The political system in Brazil involves the president being the supreme entity especially in matters concerning executing policies approved by the lower and upper houses. The Congress has a regulatory function towards decisions and actions taken by the executive. The two chambers (Chamber of Deputies and the Senate) have a role in creating legislation which are thereafter signed into law by the president. In matters of national economy, the Brazilian government has a pivotal role and influence in many aspects of the economy and its consequential growth. For example, the Government expenditures accounts for more than 40 percent of the country’s GDP. Technological advancements is an essential part in the economic

Organization's Compensation and Benefit Plan Research Paper

Organization's Compensation and Benefit Plan - Research Paper Example As the discussion stresses one of the factors that makes them successful at it would be providing their employees not only with the minimum wage, social security contributions for each employee, whether a non-exempt or exempt, and the FUTA or the Federal Unemployment Tax Act, which most companies adhere to as it is mandated by law; they also provide more opportunities for success for their employees such as the entrepreneurial opportunities for its protein-boosted managers. We all know that a lot of companies look at applicants in a bad light once their working record reveals a short-term service in their past workplaces because of their desire for career growth. However, the Jamba Incorporation has a different mindset on this one. For them, this is a good sign from an employee that has a lot of potentials to be an asset to a company, having the ability to possess utmost ownership in the business, which results in increased responsibility and loyalty. Thus, they provide entrepreneuri al opportunities to their managers by giving them a percentage of the store’s cash flow for a bi-period, depending on how they run a certain branch’s business. Aside from that, they give credit to their general managers’ ability to increase their yearly sales by giving them money that accrues in a retention account which stretches over a three-year period.This paper highlights that once the manager has served the Jamba Incorporation for three years, the bonus is immediately paid to them. Another bonus their employees enjoy would be that when a general manager completes a three-year term and decides to sign another three additional years with an employee, he or she is given a three-week paid sabbatical which is not charged against their vacation leaves while general managers can look forward to $1,000 bonus if he or she is able to promote an assistant manager to general manager. All this is an application of the principle of providing â€Å"benefits in kind or b onuses,† which means that as an employee gets his or her monthly wage which is taxable, a company can practice a retention system by providing bonuses in cash such as these in exchange of a business they close for the company which is not taxable. This indeed has created a generation of employees that are motivated to do more and be at their best all the time. Another great compensation plan that Jamba awards its employees is that they provide all their managerial employees with stock options.

Art criticism paper Assignment Example | Topics and Well Written Essays - 1000 words

Art criticism paper - Assignment Example From 1995, Jackson has been serving as the owner of Peoria’s home of contemporary Art center called the Raven Gallery. It is here that I got to see his painting entitled A Fishing Party displayed as one of the exhibits. This painting shows a group of fishermen and women who have come together to celebrate their fishing endeavours (Art Museum image). This is evidenced by the man on the right who is holding a fishing rod, women dancing and the man behind who is holding a spoon and seems to be eating. The party takes places in an open area during the night. The painting is about the economic status of fishermen in the society. The main underlying them is the disparity in investment capacity between the blacks and the white in the current American society which consequently determines their economic status (Art Museum image). The group represented has one fishing rod. This shows that despite their long existence in America, the African-Americans are still limited access to economic resources. Though they are in a party, the people are not really happy. This means that they do not really appreciate the achievements they have gained so far from their fishing. This is definitely a result of their limited capacity to acquire modern fishing technologies that could have given them results worth joyous celebrations. At the same time, it is ironical to call it a Fishing Party yet the people are not really celebrating as expected of them. And worst of all they are fishermen and women but where is fish tonight? This shows that the pressure to meet their economic obligations cannot allow them to have a share of the valuable meal. Such a reality makes their party to have mixed mood. The artist has correctly brought out the state of mixed mood by using a range of bright and dark colours as well as light shades and dark shades of colour and painting faces with mixed emotional expressions.

The Role That Corporate Advertising Plays In Marketing

The Role That Corporate Advertising Plays In Marketing In recent years, a number of internal and external forces have urged companies to pay increased attention to the role that corporate advertising plays in marketing communications strategy. Despite this increased importance, a comprehensive view of current corporate advertising practices does not exist. In spite of the increased importance given to the role of corporate advertising, little has been done to provide management with an integrative view of the current corporate advertising practices. The objective of this study is three fold: 1) to find out key issues related with corporate advertising 2) importance of the usage of corporate advertising in an organization in the context of Singer 3) Critical review of the core message to be used for Singer and mixed media approach to perform corporate advertising. What Is Corporate Advertising? However, with the advent of modern corporations with multiple product and/or service offerings, a different type of advertising has appeared, the primary purpose being to promote the corporation. Corporate, institutional, or corporate image advertising has been defined with some very basic consistency since the 1950s but has broadened to include advocacy and issue advertising (Ewing 1982; Heath and Douglas 1986; Heath and Nelson 1985) and the current hybrid ads (Winkleman 1985), which blend product and company promotion. Corporate advertising may also influence consumers knowledge about products marketed by the corporation (Hartigan and Finch 1986;Winkleman 1985). Main Types of corporate advertising can be categorised as follows: Advocacy advertising Image or Institutional advertising Recruitment advertising Key Issues in Corporate Advertising There are many functions that corporate advertising can perform and most of the companies spend millions of money. Technically majority of companies dont know how to do advertising since they are being getting low results from corporate advertising. Some practices remain far behind their potential since marketing and advertising are used incorrectly. Extremely Expensive to Do a Better Job In the present situation carrying out a successful corporate advertising campaign can be very costly because it has many inbuilt components such as production, designing, etc. It is an additional large investment for the company which will not give proper results as the organization expects. e.g.- In the 2007 ICC Cricket World Cup, most of the Indian companies, many corporate pitched on the expected success of the Indian cricket team which involved extremely expensive endorsements, production costs and fowrad bookings in channels and match broadcasts. Indias early elimination at the quarter final stage, rendered many of the adverts unbroadcastable due to the anger that was built up against the team. On the otherhand, these monies, if channelled to consumer and trade promotions, would have had a far higher level impact on generation of sales. Credibility Large reach enable the organization to reap the benefits of corporate advertising. As an example a TV add might not reach the target segment since currently people avoid advertisements and they dont pay attention towards ads. Only one out of five consumers has a positive attitude towards advertising (InfoTrends, 2010). Also if the product distribution system is not in line with the advertisement (e.g, products are not available in those areas) itll be a huge cash outlay for the organization. This process must be statistical and focused if a company wants to become successful in corporate advertising. This can happen due to the following reasons: Organizations havent looked at their advertisements from consumers point of view and didnt share their unique selling proposition. Lack of consideration when selecting media which means organizations assume what consumer read, watch, or listen to is what their prospects enjoy as well. Opportunity cost is high when compared to other mediums such as social media and personnel selling which have large reach and better targeting abilities. Contrary to mass scale advertising, social meadia llows people to choose the adverts that are of interest to them and view / explore if it is of interest to them. This also drives search for more information and sharing with others, even if no action in terms of purchase is generated. Social media has been growing at a fast pace and it cannot be ignored by organizations. With Web 2.0 individuals get the opportunity to interact with each other about their personal experiences, buying preferences etc. The organization can convey the message to many target groups using social media at a lower cost and in a widely expanded way and this medium is very useful and easy to measure their advertising efficiency. Figure 1: Social Networking Growth by Worldwide Region Source: www.compete.com, 2009 Difficult to Measure the Efficiency Corporate advertising is a pull medium where organization cannot always expect it to translate into sales. Because cost per contact has been an issue for many organizations because the amount they spent hasnt effectively resulted in sales. There is difficulty in ascertain where the adverts pulled in customers vs those who would be attracted by the brand it self. Uncertainty of the Situation Corporate advertising will either be helpful to increase the corporate reputation or be misunderstood by the consumer which will lead to damage their image. This can happen due to miss interpretation by consumers about the company such as ethical issues. In such situations company has to bear a huge cost due to add withdrawal. Not Exciting, Not Addressing the Consumer Most ads are made on a one size fits all thus turning some viewers off. Corporate advertising can be very creative and give a nice, warm feeling but sometime it will make little or no effort to address the readers needs. Sometimes it will build the reputation but not result in purchasing. Organizations should stamp and convey their current or desired position in advertisements without stating the obvious. Importance of Corporate Advertising for Organizations and Singer According to research carried out it is evident that most of the companies havent identified the core essence of corporate advertising because they are entrapped with product advertising. Corporate advertising should brand a company the way that product advertising brands a product. Benefits of Corporate Advertising in General Corporate advertising is more efficient in building recall for a company name than product advertising and creation of a good citizen image through consistent dedicated effort. Frequent corporate advertisers rated better on virtually all attitude measures than those with low corporate ad budgets Reducing the Perceived Risk, Prompt Buying: From the past most of the reputed companies branded themselves due to usage of very strong advertisement slogans. Those slogans have been designed to influence consumer habits. These types of corporate advertisements are powerful than the visual product presentations as consumers are more likely to recollect the popular brand messages due to constant media exposure. e.g., In Britain, Glaxo Wellcome filled television screens in 1996 with the slogan, Man has no greater enemy than disease has no greater enemy than Glaxo Wellcome. (The Economist, 1998) Get Rid of Negative Perceptions: If a company is unpopular with or misunderstood by opinion-formers to an extent that it harms its business, that can be diminished through proper usage of corporate advertising. Articulate the Strength/Power of the Company A good proportion of spending on advertising may also signal to potential customers and competitors that a company is rich and important. e.g., Honeywell, another American giant, has borrowed GEs theme and is about to launch a more modest $4.5m campaign, showing how its mundane range of thermostats and controls touch peoples lives. (The Economist, 1998) Ability to Generate Corporate Contacts Corporate advertising will help to acquire more business consumer due to the popularity and reputation of the company. Business customers are more likely to be wooed by price, product range and personal relationships. Increase the Trustworthiness Corporate advertising, says its target audience is much broader than for normal consumer goods advertising. It is aimed at three specific constituencies: business customers; opinion-formers (investors, politicians, activists, media) who can influence share prices or strategy, and employees. Cherish subsidiaries and Enter New Markets Not only to enhance the parent company image, corporate advertising can be used to permit or encourage subsidiaries. Particularly where they are engaged in manufacturing operations-to identify themselves to their own customers, prospects and other important, local publics. Also this will enable the company to enter into new business/markets under the same name. Umbrella Covering By performing corporate advertising it covers all the products and services associated with the company and its strategy which always aligns with the mission and vision. e.g., General Electric spends 40% of its $100m advertising budget on this kind of corporate advertising. Its we bring good things to life campaign has been running for almost 20 years. (The Economist, 1998) Enhance the Goodwill: Corporate ads can be used to express their philanthropic, CSR and community idea which will be capable of improving their goodwill. e.g., New York Toyota launched a new corporate advertising campaign, highlighting the companys economic impact, environmental commitment, and social responsibility. Built around the question Why Not?, the campaign will include print and online ads, as well as a new television commercial directed by an Academy-award winning cinematographer. (The Economist, 1998) Exert a pull for New Hires Boost both employee management relation employee morale enabling all members of the internal public to discover a new vitality. Perhaps the best reason for corporate advertising is to reach employees. It can be a good way to attract bright new recruits. Essential Benefits of Corporate Advertising for Singer As explained above Singer will be able to obtain many more advantages by perusing corporate advertising in a meaningful way. One of the most important things that Singer needs to remember is that they need to follow the best practises if they want to improve corporate reputation through corporate advertising. Following are the key benefits they can achieve through corporate advertising-: Go after Singers target audience: Since Singers product advertising couldnt reach their target segments, corporate advertising can be the most effective way to convey the organization purpose of existence and values which will help to grab the attention of Singers potential customers. Highlight Singers competitive advantage: One of the keys to all corporate advertising is to emphasize the strengths of the company, those factors that give Singer to gain a competitive edge. Too many ads might be witty but fail to sell the benefits of the corporation unlike product advertising. Establish an image: As explained in the previous chapters Singer lacks the corporate reputation due to quality concerns and negative perception. But performing good corporate advertising with measure objectives will open a way to increase customer image, awareness and trust. Suggest you expand this area a bit more. Critical Review of Singers Tagline and Media Approach Singer has conducted few corporate advertising but, has spent millions for that purpose with product advertising. Singer sells their own consumer electronic products and global brands like JVC, Phillips, Panasonic, and Samsung etc. Since they are doing many businesses, corporate advertising is the best option available for advertising. As explained in the previous section about personality, Singer has been aiming higher end customers since they have less belief in the Singer products quality. Inconsistent slogans and lack of intelligent advertising has led to this situation which has in turn caused poor performance in some of the product ranges. If a powerful tagline can address a key issue, that would boost their reputation and image. (e.g, Adidas introduced its mainstream marketing slogan Impossible is nothing in the year 2004 with the intention to capture the essence of the Adidas brand.). In order to become successful in the future, Singer needs to deliver a simple, catchy core message in a consistent way using corporate advertising. The proposed tagline for corporate advertising is as follows Trusted Excellence Singer has been using this as a slogan but not for corporate advertising or product advertising. Since the tagline is very strong changing the context of the usage will add more value to the organization. Which means the way they have used should be changed. This tagline is very simple and most importantly it reminds the history of Singers long journey of 135 years. This core message communicates the benefits of customers who create intrigue, interest and attention and therefore it will be able to persuade consumers. This tagline shows the consumers can trust the company since they have been in the industry for such a long-time with consistent quality products and to draw their attention on a specific product which results in buying. Higher social class people who had negative ideas about Singer products will be persuaded by this message. Being a cost leader has harmed the Singer corporate image but proper usage of this message will help them to overcome it. With this tagline people will start to associate the communicated characteristics in the slogan with the products such as quality and olden gait. It will be highly successful in rejuvenating Singers image in the public and will also earn numerous awards. Singer as a whole will become a cult and can be the re-emergence of the company as an important player in the electronic appliances industry in decades to come. Recommended Mixed Media Approach for Singer Corporate Advertising is no longer simply about visual appeal. Particularly in this web 2.0 has become a vital ingredient of an organizations branding strategy, developing the right media mix holds the key to building powerful brand equity. Traditional Media TV, News paper, and Radio advertisements can be used in a corporate advertising campaign at a high level where they can express their idea in a more epic way but the cost might be really high. TV advertisements are one of the easiest ways to communicate the message more emotionally and visually. TV advertisements can be expensive but it can bring out the message what Singer wants to convey visually which will be evaluated below. Radio advertisements could also be done to spread the message to the mass population in a cheaper way. According to InfoTrend researches print medium ads are significantly doing better than other mediums. Figure 2: Global Ratings of Different Advertising Media Source: InfoTrends, 2010 Advertising through newspapers and magazines can be a very cheap option and it also can target the rural population as well as the high class people. Social Media Online Advertising Singers corporate advertisements should be posted on sites such as Cricinfo, Wow and social networking sites such as Face book, Linkedin, Online newspapers, Hit add online magazines etc. as these are the most visited sites by an individual in Sri Lanka. Source: www.compete.com, 2009 Source: www. Alexa.com, 2009 Figure 3: Top 10 Social Networks Figure 4: Top Sites in Sri Lanka Use of social and internet media is very emerging which has been discussed above. The progress and the efficiency of their advertising can be monitored very easily (e.g., daily hit rate on the website). The segments which cannot be reached by the traditional ways can be targeted. Outdoor Advertising Singer competitors have been very active in these areas where Sony, Panasonic, Samsung are being doing many outdoor advertising campaigns. To increase the corporate reputation and build the brand equity this strong tagline can be communicated very broadly using this medium. Singer has to spend money carefully even if those mediums are cheap such as hoardings, road shows, participations in business fairs, exhibitions, etc. Strategic Films and Corporate Video Production This is been a latest and more important process in corporate advertising. Usually these kinds of media approach cannot be seen in product advertising. This has become necessary elements of road shows, exhibitions and other promotional campaigns and also corporate video production is a very important tool for branding an organizations corporate identity. E-Mail Campaigns E-mails can be used to spread their corporate advertising core message to consumers easily and cheaply. The graphically designed corporate advertisement can be placed on an e-mail and it can be sent to various people which might prompt an interest within the viewer of the e-mail. Significant growth in email and internet would enable to convey the message to a broad geographical crowd. Source: TRC (www.trc.gov.lk), 2009 Figure 5: Email internet growth (1995-2009 December) How they Deliver the Message Using the Recommended Media Mix The key issue here would be the upliftment of the image of singer SL in to that of a brand that sells quality electrponics vs cheap, meant fr lower income segments. The campoaign should address High quality, modernity and technology advancement affordable to all (not cheap) Thus the folliwng message is proposed to be carried out in key media. A well known super star like Lasith Malinga (Famous Cricketer) who has a good charisma within the country can be used to promote their corporate brand where people will start believing him and change their perceptions and result in buying products. For this purpose Singer can run a TV advertisement that features Malinga who is looking to his parents to get an advice to purchase a LED 3D TV, where his father reminds of the Old Singer TV at home, which is still working well. This advert if placed well, will drive that Singer products are not inferior in quality and they are highly trustable on performance with latest technology (Innovativeness). Social media such as Facebook and Youtube should be used and advertisement videos should be uploaded where people will be able to watch and give their feedback instantly. Also Singer can publish the reviews of popular people who are using Singer products in those websites with eye-catching images. Financial and Political Constraints of Recommendations In this section the only highly possible political (organization) and financial barrier which obstruct the successful implementation of corporate advertising would be discussed: Singer has not conducted much of corporate advertising which is a new concept for them. Processing developments will require change in terms of learning regarding corporate advertising. Due to proposed web 2.0 involvements the technological skills of the employees need to be improved to get the potential of the emerge of social media. Training and development should be provided to the employees for improving their creative and innovative thinking skills which will be helpful to corporate advertising. Singer carries out product advertising and conducting corporate advertising would demand more expenses which can be an additional expense. Physical resources such as vehicles might be needed additionally to carryout corporate advertising. Hiring a celebrity for advertising is an expensive affair since the person maybe well known and hence higher charges are applicable. There would be extra expenses inspite of product advertising been conducted in parallel.

Essay --

PET/ PETE: Polyethylene Terephthalate 1. Thermoplastic polymer in polyester family, with â€Å"C10H8O4† as empirical formula for its monomer. 2. It exists in two forms: fiber (synthetic) and resin. 3. PET is converted into fiber form by permanent press fabric and bottles by blow molding. 4. Recycling Code: #1 5. PET is not biodegradable and its incineration produces harmful gases which have high potency to air pollution. That’s why recycling it for further use. Properties [1] Density 1.38 g/cc (20 â„Æ') Young's Modulus 2800-3100 MPa Tensile Strength 55-75 MPa Elastic Limit 50-100% Glass Transition Temperature 67-81 â„Æ' Table 1: Properties of Poly-Ethylene Terephthalate. 6. Strength and stiffness of PET exists because of the presence of large aromatic rings in the long chains which results in high resistant to deformation too [2]. 7. PET (waste) used as construction materials: Based on available research in the literature, waste PET (mainly bottles) is recycled in four major ways: I. Waste PET bottles depolymerized into unsaturated polyester resin to produce polymer mortar and polymer concrete [3]. Advantages: †¢ Higher compressive and flexural strength than normal Portland cement. †¢ Modified concrete achieves 80% of its ultimate strength within 1 day. Disadvantages: †¢ Properties of modified cement sensitive to temperature. †¢ Cost for producing this modified concrete is high. II. PET Fiber to reinforce concrete [4]. Advantage: †¢ Enhances the ductility of quasi-brittle concrete. †¢ Reduce the cracking by plastic shrinkage. Disadvantage: †¢ Water Repellent and low surface energy of plastic which result in weak mechanical bonding b/w fiber and concrete. †¢ Poor mechanical bond strength causes internal micro-cracks in the interfacial mechanical... ...s Composites, 21(17): 1597–1607, 2002. 16. A. B. Inceoglu and U. Yilmazer. Synthesis and mechanical properties of unsaturated polyester based nanocomposites. Polym. Eng. Sci., 43(3): 661–669, March 2003. 17. M. S. Devi, V. Murugesan, K. Rengaraj, and P. Anand. Utilization of flyash as filler for unsaturated polyester resin. J. Appl. Polymer Sciences, 69(7): 1385–1391, August 1998. 18. A. B. Cherian and E. T. Thachil. Blends of unsaturated polyester resin with functional elastomers. J. Elastomer Plastics, 35(4):367–380, October 2003. 19. Y. Xu, M. L. Li, Y. Guo, and F. J. Lu. Structure and properties of modified unsaturated polyester resin by nano-TiO2. J. Mater. Sci. Technol., 19(6): 578–580, November 2003. 20. E. Kicko-Walczak. New ecological polyester resins with reduced flammability and smoke evolution capacity. J. Appl. Polym. Sci., 74(2):379–382, October 1999.

Nisei Daughter Essay

Second Generation Daughter â€Å"Even with all the mental anguish and struggle, an elemental instinct bound us to this soil. Here we were born; here we wanted to live. We had tasted of its freedom and learned of its brave hopes for democracy. It was too late, much too late for us to turn back. † Monica Sone’s Nisei Daughter is a compelling story of the life of a Japanese American growing up and discovering who she is in the World War II era United States. Nisei†, meaning, â€Å"second generation†, is a Japanese term used to specify the children born to Japanese people in a new country (who are called Issei). Monica Sone was born an American Citizen, but her parents –as well as other Issei– were not deemed to be American citizens until post World War II. This essentially important difference between Issei and Nisei seemingly forced an ultimatum to Nisei people; to be Japanese or to be American. Nisei were often criticized by their families for their absent role of Japanese customary behavior, and were criticized by Americans because they weren’t able to assimilate into American lifestyle. Nisei Daughter is a story about a Japanese American girl constructing her own self-identity in an environment where there is much confusion amongst Nesei people who are torn between two cultures. ——————————————– [ 1 ]. Monica Sone, Nisei Daughter (Canada: McClelland and Stewart Limited, 1953), 124 [ 2 ]. Wikipedia, Nisei (Published from Wikipedia at: http://en. wikipedia. org/wiki/Nisei ,2013), Article Introduction

A Bend In The River essays

A Bend In The River essays The novel, A Bend in the River, centers on Salim, a Muslim of an Indian family who has lives in coastal towns. Salim himself is not really a smart man, not intellectual at all. It takes place in an unnamed east coastal African country. The topic, which Im going to handle, is about the comparison of Salims view of The Big Man contrasting with Naipauls view of Mobutu in A New King for the Congo. The Big Man is the countrys new elite. He is a raw, fearful, and greedy man. He rules by rhetorical devices, and sorcery. The Big man is the president for life. Many things are changing in the country. Big buildings are being built; young ones are admitted to new schools and universities; the street thugs are all enrolled in the army. Its like if The Big Man is making a difference there. Many things are changing, even to the point where the tribes are fading away, the social classes that are dismembering from society. People living there are also losing most of their self-assurance. They even listen to 3-hour lectures from The Big Man on radio. We can clearly see what is happening. The Big Man is making things exactly how he wants them. He is making the society believe that there is going to be only one source of power, and thats going to be him. He basically wants to eliminate all the tribal life and bring out a new way of living. Salim, like I said in the beginning is not a very intellectual man, so he is trying to understand the new Africa. It hasnt all setup in his mind yet. So he decides to be patient. At the end the Big Man pretty much ruins Salims life by assigning his little shop to Citizen Theotime. But personally I dont think that giving away his shop like that affected him that much. I think its the way he wanted him to do things that mad him mad. The Big Man wanted Salim to let Theotime be the boss, be someone he wasnt. Basically the B ...

Martin Van Buren Biography and Presidency

Martin Van Buren Biography and Presidency Martin Van Burens Childhood and Education: Martin Van Buren was born on December 5, 1782 in Kinderhook, New York. He was of Dutch ancestry and grew up in relative poverty. He worked at his fathers tavern and attended a small local school. He was finished with with formal education by the age of 14. He then studied law and was admitted to the bar in 1803. Family Ties: Van Buren was the son of  Abraham, a farmer and tavern keeper, and  Maria Hoes Van Alen, a widow with three children. He had one half-sister and half-brother along with two sisters, Dirckie and Jannetje and two brothers, Lawrence and Abraham.  On February 21, 1807, Van Buren married  Hannah Hoes, a distant relative to his mother. She died in 1819 at 35, and he did not remarry. Together they had four children: Abraham, John, Martin, Jr., and Smith Thompson.   Martin Van Burens Career Before the Presidency: Van Buren became a lawyer in 1803. In 1812, he was elected a New York State Senator. He was then elected to the US Senate in 1821. He worked while Senator to support Andrew Jackson in the Election of 1828. He held the seat of New York Governor for only three months in 1829 before becoming Jacksons Secretary of State (1829-31). He was Jacksons Vice President during his second term (1833-37). Election of 1836: Van Buren was unanimously nominated to be President by the Democrats. Richard Johnson was his Vice Presidential nominee. He was not opposed by a single candidate. Instead, the newly created Whig Party came up with a strategy to throw the election into the House where they felt they could have a better chance of winning. They chose three candidates who they felt could do well in particular regions. Van Buren won 170 out of 294 electoral votes to win the presidency. Events and Accomplishments of Martin Van Burens Presidency: Van Burens administration began with a depression that lasted from 1837 until 1845 called the Panic of 1837. Over 900 banks eventually closed and many people went unemployed. To combat this, Van Buren fought for an Independent Treasury to help ensure the safe deposit of funds. Contributing to his failure to be elected to a second term, the public blamed Van Buren’s domestic policies for the 1837 depression, Newspapers hostile to his presidency referred to him as â€Å"Martin Van Ruin.†    Issues arose with British held Canada during Van Burens time in office. One such event was the so-called Aroostook War of 1839. This nonviolent conflict arose over thousands of miles where the Maine/Canadian border had no defined boundary. When a Maine authority tried to send Canadians out of the region, militias were called forward. Van Buren was able to make peace through General Winfield Scott before fighting began. Texas applied for statehood after gaining independence in 1836. If admitted, it would have become another slave state which was opposed by the Northern states. Van Buren, wishing to help fight against sectional slavery issues, agreed with the North. Also, he continued Jacksons policies concerning the Seminole Indians. In 1842, the Second Seminole War ended with the Seminoles being defeated. Post Presidential Period: Van Buren was defeated for reelection by William Henry Harrison in 1840. He tried again in 1844 and 1848 but lost both of those elections. He then decided to retire from public life in New York. However, he did serve as a presidential elector for both  Franklin Pierce and James Buchanan. He also endorsed Stephen Douglas over Abraham Lincoln. He died on July 2, 1862 of heart failure. Historical Significance: Van Buren can be considered an average president. While his time in office was not marked by many major events, the Panic of 1837 ultimately led to the creation of an independent Treasury. His stance helped avoid open conflict with Canada. Further, his decision to maintain sectional balance delayed admitting Texas to the Union until 1845.

What is Death Essay Example | Topics and Well Written Essays - 750 words

What is Death - Essay Example The very same also stands to be true for the phenomena of death. It is the very nature of human mind and propensities to theorize and analyze the unknown aspects of existence, by bringing in the beliefs, values and aspirations affiliated to the known into one’s conceptualization of the unknown issues or riddles like death. It is a fact that, barring a few exceptions and rare occasions, nobody wants to die, or in other words nobody wants the life to cease or end. Hence, most of the philosophical and scientific beliefs and theories of death are in a way the manifestation of the human yearning to respect life and the human desire for a continuation of life in an albeit different format, when the human body proceeds to disintegrate in response to natural or accidental factors that go contrary to the sustenance of life. To put it in simple words, in a general context, the human attempts to understand and grasp the truth and nature of death have largely been manifestations of the hu man need to live and the human fear of death, which in no way factually and scientifically explain the unexplainable and unknown reality of death. For instance, take the most ancient of the philosophies pertaining to death, the Hindu belief system, which holds that organic existence happens to be an unceasing cycle of â€Å"birth, death, rebirth, and, then again death (Kastenbaum 38)†. ... For example, the Dayak of Borneo hold that the human soul returns back to earth after death and gets reborn by invading the body of a woman (Kastenbaum 38). Philosophers like Samuel Alexander and Llyod Morgan have even tried to package the human need to go on living into a somewhat scientifically valid theory, at least seemingly, by basing it on Darwin’s Theory of Evolution (Kastenbaum 49). Besides the urge to go on living, the other fact that attends the reality of death is the fear of death. At a very basic level, people fear death owing to many reasons, like fearing the eventual separation from one’s loved ones, the pain of an ending of one’s social existence, or the anxiety regarding passing into a form after death, which may be somewhat subhuman or completely elemental (Kastenbaum 61, 55, 49). Varied beliefs and tendencies accompanying the nature of death could to a large extent be explained and interpreted in the light of the quintessential human fear of de ath. Take the shapes and figures that have been considered to represent or resemble death since times immemorial like the sirens of the Greeks or the skeletons in many ancient cultures like Pompeii (Kastenbaum 52). Objectifying death into objects and entities that happened to be intimidating is nothing but a manifestation of the human fear of death. The other concept that extends insight into the human fear of death is the personification of death, which certainly is a bit more sophisticated development. Individuals and cultures personified death into the mould of anxieties and levels of pessimism or optimism that accompanied and attended their understanding or say a lack of understanding of death (Kastenbaum 54). One thing that largely contributes to the pervasive fear of

Should Military be mandatory after high school in the U.S Essay

Should Military be mandatory after high school in the U.S - Essay Example In the age of globalization and quick growth in professional management, America demands efficiency and professionalism from the young professionals. Above all, The U.S Military Selective Service Act (War Resisters International) addresses the need of mandatory military service for citizen. So, controversial discussions about the implementation of mandatory military service have caught the attention of public and media in recent years. Generally, people expects proper enrichment in patriotism, proper awareness about rights, duties and responsibilities of a civilian, training, mental and physical fitness among their after high school education. One can find a number of factors which hold up mandatory military service for young people after their high school education. At the initial stage we can see that the country faces severe challenges from international terrorism and economic depression. International community observes the political, cultural and socio-economic changes which happened in the United States. In this juncture, government needs or look forward strong citizens having patriotism and professional skills. Most of the countries have followed either conscription model or universal military training as a part of their national security. Paul Ruschmann rightly informs that; â€Å"America’s twentieth century drafts have followed the conscription model† (Ruschmann 22). Here, selected young men from a special category of those who are eligible and selected to serve the nation. However, young people can use this opportunity to hand round the nation after their high school education. Military service helps the people to comprehend the actual rights and responsibilities of a civilian towards his nation. It offers a precious opportunity for youth to be a part of the process of constructing a nation. At present, people are not aware of their rights and responsibilities towards the